In the early times of lookup engine optimization (Web optimization), keywords and phrases had been all the things. Lots of search engines like Google relied closely on matching search phrases and phrases in a user’s search query with actual internet pages on the net. For instance, if a particular person searched for “hot canine restaurant,” Google’s algorithm would disproportionately favor domains and webpages with the actual phrase “hot doggy cafe.”
This led to the increase and dominance of key word study, and keyword-centric SEO strategies. Crafting information and setting up one-way links that contained the phrase “hot dog restaurant” could almost ensure your ranking for the phrase — but which is not the case any longer.